Saturday, 5 July 2014

Module 2: The Mobile Revolution and Technological Disruption

50 years ago, the thought of being able to check the prices of an item in your hand, in the 5 nearest shops around you would be just a dream. The ability to check the status of your upcoming flight on route to the airport, without calling the airport to check. Strange. Being able to lay outside in the park, drinking a chilled beverage, whilst ordering your monthly groceries and having them delivered straight to your front door. Unreal.

Mobile technology has progressed in such a way, modern society has adapted and evolved and incorporated the convenience of mobile technology in every day life. For the consumer, technology via the everyday mobile smart phone has allowed people to manage business from around the world, check the status of your latest online purchase or even view a live stream of the CCTV at home. Consumers no longer need to rely on manual methods to undertake everyday tasks, they can simply refer to the mobile phone for the answer.

As a result of this convenience factor, the ease of accessing information, mobile technology has affected real life businesses in many ways, both positive and negative. For example, Royal Mail, the UK standard for sending 'snail-mail' has seen a substantial drop in the number of letters delivered. Why? E-newsletters, E-Statements, E-mails have all but taken over and reduced the need for businesses to use paper to communicate with customers, reducing costs and increasing speed of delivering a message. On the flip-side, postal and delivery companies have seen a substantial increase in business in regards to package deliveries. As a result of convenience and being able to purchase almost any item online and have it delivered, the number of packages requiring delivery has increased through the likes of e-commerce, again accessible via the mobile handset and using mobile technology.

Mobile has changed the digital and physical landscape. To remain competitive, companies have to evolve and cater for the every increasing demand for mobile content. The fact is, a business can take it in its stride, develop mobile content, mobile solutions and provide convenience for a user. Alternatively, they can stand still, ignore the digital revolution and very soon, find themselves being ignored by a majority audience as a result. What will you do?