Squared means a lot of things. A digital know how. A social management concept. A bringing together of ideas for success. An understanding of all things digital.
Google Squared means something unique to every student on the course. We've learnt everything from being T-shaped, to the importance of Video creation, to best practices on Content curation. I've learnt and strengthend my understanding of all things digital, ranging from Blogger to Youtube to Google Analytics. I take away an understanding of the digital path a consumer takes, from initial interest in your brand through the research, collaboration and finally to the buying stage of a service or product. Squared has helped develop my understanding of the digital landscape, but has also had additional benefits outside of the subject of digital and marketing. Confidence to try something new, confidence to challenge an existing idea, can it be done faster, more efficiently, can it offer better value for money?
Having the ability to understand and stay afresh with changes digital brings to consumers and businesses alike will help me engage, nurture and work on opportunities I may have never found myself considering before. Putting this into practice will certainly be a challenge in itself; but one I'm looking forward to. I have been privileged to work with and even meet some fantastic people on my Squared journey, a journey that has brought together people from all business levels, from many different areas within businesses. This 'group-mind' and collaborative effort has resulted in amazing work being produced. Something that I will definitely take away with me for the future.
Our final module focused on the use of Infographics, a terminology used to describe 'beautiful data'. Data that has been presented in a way that captures the mind of the reader, that has a shareable aspect to, something that brings value to the consumer. Our team produced an infographic on 'The Impact of Digital on Education'. Once we've received our grading, stay tuned for the infographic itself, something I'll post publicly shortly after results have been issued.
If you're considering the Squared Journey, just do it. You'll meet people you never expected to connect with, share ideas with like-minded people and achieve something you never may have thought was possible. Do you have what it takes to be Squared?